ESCAPE HUSTLERS FROM
TET’S FINANCIAL ICEBERGE
In 2023, Vietnam faced its challenges, and Tet (Luna New Year) presents its own hurdles. Workers have put in long hours, tirelessly striving year-round, often working overtime just to bring home special Tet treats for their families. Despite their hard work, the tough economic climate has left little room for financial comfort. Inspired by a Tet saying about financial readiness — “Tết này bạn ấm chưa? — our hero film captures the resilient spirit of Vietnamese hard work in a compelling manner.
The film unfolds a year of relentless effort, showcasing a never-ending loop of hardworking moments—day and night, rain or shine, in every humorous work scenario. This cycle persists until year-end, when they were freezed to realize,
'It's almost Tet, but funds are tight.' At the moment, Home Credit enters and breaks the ice of financial pressure with warm Tết gifts for the family.
We continued to make waves on social media with a visual, highlighting wherever there’s something new in Tet, Home Credit is there to make it possible, ensuring that all new acquisitions are covered by HomeCredit services.
Far from stopping, as we cleverly 'hijacked' traditional Vietnamese riddles and New Year greetings, injecting HomeCredit's message into these beloved cultural elements, creating a buzz across HomeCredit social media.
For Home Credit, resonating with Vietnamese hustlers—the unsung heroes who go above and beyond every Tet to ensure their families are well-prepared
