Teenagers are indecisive and insecure. Especially on period, with concerns about smell. So to launch Kotex's odor-care product line, we gave teens some prompts, and let them care-freely choose whatever made them feel good. (Of course, smell good).
Every touchpoint was an opportunity for our audiences to engage and continue the debate, all ended with one conclusion: “As long as you smell good, as long as you feel good, no decision is wrong.”