TURNING PERIOD BLAMES
into hundred thousand trending Tet wishes on TikTok
We inspired girls to take a lead and change the perspective toward hitting period on Tet Holiday. Uniting Kotex and tlinh, MONO - the perfect match for Kotex’s bold and open-minded characteristics, we explored the GenZ’s ever-changing perceptions on Tet period stigma - “Good Luck Or Bad Luck is up to you”. It’s totally normal to hit a period on any day of the year, let alone Tet. It’s Tet, let’s just have fun.
The music video invites our girls to a not-so-serious side of life, full of dazzling sights and sounds, where period is no longer a big deal for girls on Tet.
