To launch Kotex's odor-care product line, we encouraged teens to freely enjoy life,
without any worries about period smell or any decisions they made in life.
Teenagers are indecisive and insecure. Especially on period, with concerns about smell.
So to launch Kotex's odor-care product line, we gave teens some prompts, and let them
care-freely choose whatever made them feel good. (Of course, smell good).
Every touchpoint was an opportunity for our audiences to engage and continue the debate, all ended with one conclusion: “As long as you smell good, as long as you feel good, no decision is wrong.”
A public debate that hooks everyone towards Kotex’s new product launch.
Not stopping on the street, our billboards continued travelling across social media platforms, making them one of the hot trend at the time.
