For the first time ever

Vietnameses give a sh*t about health information.

Vietnamese people are lacking of basic healthcare information. When getting sick, they usually reach out to medical myths and unofficial treatments, causing severe consequences even death.  

Instead of learning about basic healthcare information, Vietnamese have their way to have good health: carrying a talisman.

Together with Vietnam Self-care, a projects provides Vietnamese with access to accurate to health information resources, we decided to turn the things they ignore to the ones they give their lives for.

We crunched pages and pages of long and complicated health information into short and digestible talismans. Each talisman is a bite-sized health fact that everyone can carry around.

Our talismans are crafted with a beautiful balance between traditional and contemporary design.

As part of the initiative, we partnered with Toongs to introduce the “Health Talisman" across the city. The exhibition showcased 24 selected health facts through talismans. We wanted everyone who joined the exhibition to feel a sense of familiarity and intrigued, as well as inspired by the information and the design, to then go home and learn more about useful health facts, and continue updating their health literacy on Vietnam Self-care Website.

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KOTEX 5IN1 / The Shuffle Billboard

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KOTEX / Smell Good, Feel Good