To catch people’s attention to Kotex 5in1

we stick their eyes on our billboards

Some people might think all we do is just sit around and come up with silly ways to lure people’s attention into Kotex 5in1?
Yea, they were right. We created a series of brain-hacking billboards just to stick everyone’s eyes and minds on. 

case film

Everyone were intrigued and confused and intrigued and confused and intrigued and then sorta cool with it.

From the street to the screen

So good at the street, we decided to drop them on social, prompting more and more people to join the game.

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KOTEX / Xui Hay Vui

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VIETNAM SELF-CARE / The Wall of Talismans