BUCKLE UP FOR BE GROUP'S
MIND-BENDING FANTASTICAL RIDE
BE, the super-app for ride-hailing services in Vietnam and Southeast Asia, has launched a fun new campaign film via The Friday that takes you on a fantastical journey with nicely done filming and FX that make for a trippy ride.
Vietnam, known for its bustling streets, sees a booming ride-sharing industry dominated by international companies. BE, a local contender, is ready to challenge these overseas players with its extensive driver availability and excellent service.
Introducing: Super BE, Super packed with BE
The campaign kicks off with a surreal spectacle, casting BE drivers as superheroes in a world teeming with dramatic rescues. Set to Strauss’s Radetzky March, the ad showcases larger-than-life BE drivers swooping in to save the day. They whisk an auntie from a downpour to a distant galaxy and transform into a shampoo-tube motorcycle for a young man's exhilarating ride home, crafting an unforgettable piece of entertainment.
The scene where a driver morphs into a shampoo-tube motorcycle sparked wild excitement, with fans flooding BE's hotline, curious if this quirky service was real. To keep the momentum and buzz alive, we decided to turn this scene into reality, igniting conversations and capturing attention across all platforms.
We didn’t stop there. To spotlight Be's vast fleet and its presence everywhere, we placed Be mannequins in every lively pub. Rather than startling customers, these mannequins offered enticing promotional codes, playfully reminding them that choosing Be means a discount and a reliable ride home.
As a strategic move to fuel the audience's enthusiasm for this campaign, we rolled out a vibrant series of social media posts.
These eye-catching updates kept the excitement sizzling and supported the campaign’s wild energy.
Unveiling BE as a local superhero with a surreal and entertaining twist didn't just seize the public attention, it ignited an unprecedented outcome that wildly surpassed all expectations!
