CELEBRATE SHOWERING AS AN ACT OF LOVE
XMEN, Vietnam's top choice for men's grooming, wants to introduce XMEN Anti-Bacteria - a comprehensive showering solution, including for men's intimate areas. The challenge is to jazz up this super functional anti-bacterial category, once seen as grandpa's choice, and turn it into a hit for the young crowd! For young men, dating rank sky-high in their list of priorities.
They often prepare meticulously for this activity, especially in terms of grooming.
In our hero film, we features a man who treats his showering routine as a grand stage performance, complete with a jazz orchestra. Moving in time with the music, the film intertwines between shots of the soap lathering on his skin and intimate scenes of him sharing tender moments with his loved one. As the music builds to a crescendo, it reveals the most mysterious part of the performance: the man’s lower body. XMEN believes keeping this area immaculately clean is the ultimate way of showering.
WE TOOK OUR MESSAGE FURTHER, BLENDING IN EVERYDAY LIFE IN A FUN AND INTERACTIVE WAY
Capturing the momentum, we followed up with a puzzle collection - the first-of-its-kind series of puzzle transforming showers into a masterclass of love-making!
Capturing the momentum, we followed up with a puzzle collection - the first-of-its-kind series of puzzle
transforming showers into a masterclass of love-making!
LOVE IS CONTAGIOUS!
Then we spread it our into every corner of the social sphere. We send out our puzzles as a gift for influencers. The results?
The design is so playful that it quickly becomes a hit among influencer couples.
